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Home / WHAT IS DIGITAL PLACEMAKING?

Digital Placemaking is the integration and appropriate use of technology to support, enhance, or accelerate the strengthening of community connection to a place or new physical site or development. Through collaborative cultural engagement Placemaking enables and supports group processes that help form a sense of shared values within a community and physical site. In practical terms it is the installation and utilisation of digital technologies in the public sphere to enhance culture and community; facilitate urban regeneration programs; promote education and cultural events; encourage public participation and voice – the democratisation of public space. These technological approaches can include non-commercial urban screens; publicly accessible network infrastructures; interactive installations; augmented reality and location based content; integrated social media strategies; media architecture, projection mapping and other permanent or temporary interactive or media installations. The bases of such programming being the intent to ultimately support greater community connection between people in their shared public spaces.